Kutlu, M. B. 2022. MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL. Journal of process management and new technologies , vol.10, no.1-2 , 33-51.

Kutlu, M. B., (2022). MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL. Journal of process management and new technologies , vol.10, no.1-2, 33-51.

Kutlu, MUSTAFA. "MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL," Journal of process management and new technologies , vol.10, no.1-2, 33-51, 2022

Kutlu, MUSTAFA B. . "MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL." Journal of process management and new technologies , vol.10, no.1-2, pp.33-51, 2022

Kutlu, M. B. (2022) . "MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL." Journal of process management and new technologies , vol.10, no.1-2, pp.33-51.

@article{article, author={MUSTAFA BİLGEHAN KUTLU}, title={MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL}, journal={Journal of process management and new technologies}, year=2022, pages={33-51} }