Yıldız, S. Y. Current trends in integrated marketing communication. 2020. In Consumer from a communication, marketing and advertising perspective , Walter de Gruyter, Inc. , Warszawa, 90-108.

Yıldız, S. Y., (2020). Current trends in integrated marketing communication. Consumer from a communication, marketing and advertising perspective (pp.90-108), Warszawa: Walter de Gruyter, Inc. .

Yıldız, SELÇUK. "Current trends in integrated marketing communication." In Consumer from a communication, marketing and advertising perspective , 90-108. Warszawa: Walter de Gruyter, Inc. , 2020

Yıldız, SELÇUK Y. . "Current trends in integrated marketing communication." Consumer from a communication, marketing and advertising perspective , Walter de Gruyter, Inc. , 2020, pp.90-108.

Yıldız, S. Y. (2020) "Current trends in integrated marketing communication", Consumer from a communication, marketing and advertising perspective . Warszawa: Walter de Gruyter, Inc. .

@bookchapter{bookchapter, author ={SELÇUK YASİN YILDIZ}, chaptertitle={Current trends in integrated marketing communication}, booktitle={ Consumer from a communication, marketing and advertising perspective}, publisher={Walter de Gruyter, Inc. }, city={Warszawa},year={2020} }