THE INTERACTION OF SOCIAL CHANGE, CONSUMER SELFCONFIDENCE, AND BRAND LOVE WITHIN THE FRAMEWORK OF THE ELABORATION LIKELIHOOD MODEL (ELM)


ABBASOĞLU Ş.

Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, cilt.29, sa.2026, ss.173-181, 2026 (TRDizin)