Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach

Gül O., Yurtsızoğlu Z.

SAGE OPEN, cilt.15, sa.3, ss.1-21, 2025 (SSCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 3
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1177/21582440251357721
  • Dergi Adı: SAGE OPEN
  • Derginin Tarandığı İndeksler: Scopus, Social Sciences Citation Index (SSCI), Academic Search Premier, ERIC (Education Resources Information Center), Directory of Open Access Journals
  • Sayfa Sayıları: ss.1-21
  • Sivas Cumhuriyet Üniversitesi Adresli: Evet

Özet

This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth interviews with 12 professional e-sports players, while quantitative data were collected from 314 e-sports players using the newly developed E-CBAs. The findings reveal that digital games strengthen social bonds and enhance problem-solving and strategic thinking skills. Economically, the in-game spending of e-sports players significantly contributes to industry growth. This paper provides a comprehensive evaluation to support strategic decision-making in the digital gaming sector, highlighting the E-CBAs as a valuable assessment instrument for future research and applications.