Akademik Veri Yönetim Sistemi
4th ECONOMICS, BUSINESS AND ORGANIZATION RESEARCH CONFERENCE, Polonya, 21 Mayıs 2021, ss.133-147
The purpose of the research is to test the usability of the Analytical Hierarchy Process in decision making based
on many criteria among different thermal destinations. The research was applied to 50 participants who visited
each of the five destinations at least once. In the study, where data was collected by online survey method on social
media, the sample was selected according to convenience sampling method. Participants were asked to make
comparisons based from five thermal destination in Turkey (Yozgat, Sivas, Afyon, Denizli, Kızılcahamam)
between six criteria (price, illness/treatment type, quality, entertainment, shopping, image). According to the
results of the research, the criteria used by the participants in evaluating the destinations are price, quality, image,
shopping, disease/treatment type, entertainment in order of importance. In addition, according to the evaluation
made by the participants using seven criteria, the order of preference of five destinations is Afyonkarahisar,
Yozgat, Denizli, Sivas, Kızılcahamam. The research is important in terms of showing that applying to the
Analytical Hierarchy Process in thermal destination selection where different criteria are in question is applicable
in decision-making and provides facilitation, objectivity, and revealing the criteria that can be used in thermal
destination selection in order of importance.