CAM use in Turkey as it is in all the world is increasing. This interest is not just about health, but also is related to lifestyle. The importance of media and its impact on society cannot be denied. This article has a different ideology in three newspapers (Hurriyet, Cumhuriyet, Zaman) in Turkey, which is given to the methods of CAM and CAM methods is discussed how it was served. In the conclusion, the exchange of health perception, consumer culture and alternative lifestyles are discussed. (C) 2014 The Authors. Published by Elsevier Ltd.