In the global brands war, the social media front

Yıldız S. Y., Özkaynar K., Sarıtepe Ö. K.

18. Pazarlama Kongresi, Kars, Turkey, 18 - 22 June 2013, pp.14-25

  • Publication Type: Conference Paper / Full Text
  • City: Kars
  • Country: Turkey
  • Page Numbers: pp.14-25
  • Sivas Cumhuriyet University Affiliated: Yes