Innovation resistance barriers to online purchase intention: The mediating role of perceived price and perceived enjoyment

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Copy For Citation

Yıldız S. Y., Demir D.

İşletme Araştırmaları Dergisi, vol.14, no.3, pp.1701-1710, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 14 Issue: 3
• Publication Date: 2022
• Doi Number: 10.20491/isarder.2022.1465
• Journal Name: İşletme Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.1701-1710
• Sivas Cumhuriyet University Affiliated: Yes