The effect of economic policies applied in Turkey to the sale of automobiles: multiple regression and neural network analysis

KİTAPCI O., ÖZEKİCİOĞLU H., KAYNAR O., TAŞTAN S.

2nd International Conference on Strategic Innovative Marketing (IC-SIM), Prague, Çek Cumhuriyeti, 13 - 17 Eylül 2013, cilt.148, ss.653-661 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 148
  • Doi Numarası: 10.1016/j.sbspro.2014.07.094
  • Basıldığı Şehir: Prague
  • Basıldığı Ülke: Çek Cumhuriyeti
  • Sayfa Sayıları: ss.653-661
  • Anahtar Kelimeler: Economic Policy, New Car Selling, Neural Networks, Marketing, Macro Environment, Tax Cut, RELATIVE PRICE VARIABILITY, CONSUMPTION, INFLATION
  • Sivas Cumhuriyet Üniversitesi Adresli: Evet

Özet

The main purpose of the present study is to reveal the effects of economic policies, as one of the macro environmental factors that affect the marketing, on the sale of automobiles. Eight different data sets, which include totally 72 months belonged to 2005-2010 years has been used. These data have analyzed by multiple regression and neural network method. The variables like as euro exchange, the vehicle loans rate presented by the banks and tax deduction made by the government for the automobile sector has affected the sale of automobiles; besides, the inflation rate, automobile and oil prices, income of the consumers and advertising expenditures of the businesses have no effects on the sales. In addition that multiple regression and nueral network analysis was compared with each other. Finally, neural network has better performance in the selling prediction than regression model. It is an original study that measures the effects of the macro environmental factors on the sales of automobile enterprises in Turkey. (C) 2014 Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).