Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products Tomato case study in Turkey


GÖKTOLGA Z. G. , Esengun K.

BRITISH FOOD JOURNAL, cilt.111, ss.1188-1199, 2009 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 111 Konu: 11
  • Basım Tarihi: 2009
  • Doi Numarası: 10.1108/00070700911001022
  • Dergi Adı: BRITISH FOOD JOURNAL
  • Sayfa Sayıları: ss.1188-1199

Özet

Purpose - The purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.