Akademik Veri Yönetim Sistemi
Art and Interpretation, cilt.2025, sa.45, ss.53-61, 2025 (Scopus)
The subject of the research is to examine the effects of artificial intelligence technologies on logo design in graphic design. The study was conducted using comparative analysis, literature review and logical reasoning techniques within the scope of qualitative research methods. These approaches have been selected to examine the effects of artificial intelligence on graphic design and the effects of technological developments on artistic expression and the role of designers and have been limited within the scope of literature and studies analyzed based on the obtained data and theoretical frameworks. The aim of the research is to conceptually discuss the interaction between artificial intelligence and graphic design and to provide insights on the effects of this interaction on designer identity and artistic expression. The findings of the research reveal that artificial intelligence technologies create multifaceted effects on both creative processes and the quality of outputs in the field of graphic design. These effects have been comprehensively evaluated in terms of their positive and negative aspects. The results showed that artificial intelligence technologies affect graphic design processes and reshape the creative and technical approaches of designers. This shaping has led to significant changes both in the professional practices of designers and in the general functioning of the graphic design sector. These changes include enabling designers to work faster and more efficiently in their creative processes, providing more focus and innovation through the automation of repetitive tasks, having wider creative opportunities with the development of design tools, and meeting customer expectations more quickly and effectively.