Akademik Veri Yönetim Sistemi
3rd INTERNATIONAL EGE CONGRESS ON SCIENTIFIC RESEARCH, İzmir, Türkiye, 20 - 22 Aralık 2024, ss.668
Introduction and Purpose: The strategic role of food in our lives is understood more and more
every day. Food safety needs to be established, especially in times of adversity such as epidemics,
wars and the danger of drought. The agricultural sector has a very important place in meeting
people's nutritional needs. The development of the agricultural sector is necessary not only for
people but also for the country's economy. In order for the agricultural sector to grow and become
more functional, providing financial support for investments in this field plays an important role in
the development of the sector. In our country, the necessary financing can be provided with
agricultural loans provided by the banking sector and some organizations. Determining customer
satisfaction levels in providing agricultural loans has an important place for both sector
stakeholders and people in need of financing. This study aimed to determine the satisfaction levels
of individuals regarding the agricultural credit services offered by banks. In addition, determining
whether consumers' opinions about agricultural credit services differ in terms of demographic
variables constitutes the second purpose of the research.
Materials and Methods: The population of the research consists of people aged 18 and over who
are engaged in farming, animal husbandry or both in Sivas province. The sample of the study
includes 390 people. Survey technique was used in the research. The designed surveys were
administered face to face using the convenience sampling method. The survey includes questions
reflecting the demographic characteristics of the participants, as well as the "Scale for
Determining Satisfaction Levels of Agricultural Loan Customers with Banking Services", which
was created by the researcher by scanning the relevant literature. Descriptive Research Method
was used in the study. Kolmogorov-Smirnov, Bonferroni Corrected Mann Whitney U and Kruskal
Wallis H Tests were used during the analysis of the research data.
Results: In the research, it was concluded that there are statistically significant differences
between the satisfaction levels of agricultural loan customers regarding banking services
according to the variables of gender, age, education level, business activity period and number of
agricultural loan usage, but there are no statistically significant differences according to marital
status and business field of activity variables.
Discussion and Conclusion: As a result of the research; It was determined that the participants
were generally satisfied with the banking service, personalized service, bank employee behavior
and trust factors, but were generally dissatisfied with the credit service factor.