Akademik Veri Yönetim Sistemi
JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY, cilt.9, sa.1, ss.81-101, 2022 (ESCI)
Wearable technologies, also known as wearable products, can be expressed as electronic devices that can be used as accessories, embedded in clothing, attached to the user's body, and even tattooed on the skin. The growth of mobile networks, high-speed data transfer and miniaturized microprocessors have enabled the development of wearable technologies. Also, with technological advances having a significant impact on almost all aspects of people's daily lives, wearable technological devices have become more preferred. Therefore, in this study, wearable technologies, which have a very important place in people's lives, were discussed and it was aimed to examine the effect of attitude towards wearable technologies on purchase intention in the context of technology acceptance model. Within the scope of the research, 353 data were obtained by online survey technique. Confirmatory Factor Analysis was applied to the data first with the AMOS program, and then Path Analysis was performed. According to the analysis results; It was concluded that perceived usefulness and perceived monetary value have a positive effect on attitude towards wearable technologies and purchase intention.