The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

Kutlu M. B., Ekici Özcan N.

JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, cilt.37, sa.2, ss.221-244, 2025 (ESCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 37 Sayı: 2
  • Basım Tarihi: 2025
  • Dergi Adı: JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, EBSCO Education Source, Library, Information Science & Technology Abstracts (LISTA), PAIS International, Political Science Complete, Psycinfo, Public Administration Abstracts, Public Affairs Index, Worldwide Political Science Abstracts
  • Sayfa Sayıları: ss.221-244
  • Sivas Cumhuriyet Üniversitesi Adresli: Evet