The Importance of Cultural Differences in Global Sports Marketing Examples from Local Cultures and Global Sports Industry

FİŞNE M., GÜL M.

12th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 - 12 Temmuz 2012, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Sivas Cumhuriyet Üniversitesi Adresli: Evet