The Importance of Cultural Differences in Global Sports Marketing Examples from Local Cultures and Global Sports Industry

FİŞNE M., GÜL M.

12th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9 - 12 Temmuz 2012

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Sivas Cumhuriyet Üniversitesi Adresli: Evet