Futurism and Future Scenarios from a Public Relations Perspective

Darıcı S., Çetinkaya S.

Communication Studies in Pandemic: The Panorama of Turkey, Zekiye Tamer Gencer, Editör, Peter Lang Publishing, Inc., Bern, ss.1-216, 2021

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2021
  • Yayınevi: Peter Lang Publishing, Inc.
  • Basıldığı Şehir: Bern
  • Sayfa Sayıları: ss.1-216
  • Editörler: Zekiye Tamer Gencer, Editör
  • Sivas Cumhuriyet Üniversitesi Adresli: Evet

Özet

Futurism and Future Scenarios from a Public Relations Perspective

Abstract

Since the existence of humanity, the question of what the future will possibly bring has always occupied the human mind. Future is a concept that carries anxiety, expectations, hope, and uncertainty. Any organization should eliminate its uncertainties and prevent its misfortunes in order to exploit its opportunities for its own survival. As a field of expertise, Public Relations also has to make possible predictions about the future, by taking the organization's internal and external environment as well as its target social strata into consideration. For organizations developing a sustainable understanding of public relations from a futuristic perspective can be made possible by building various scenarios. In this section, the concept of futurism and future scenarios are discussed within the realm of public relations.

Key words: Futurism, Public Relations, Scenarios