Asst. Prof.SELÇUK YASİN YILDIZ


Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri ve Sekreterlik

Çağrı Merkezi Hiz.


Research Areas: Marketing

Metrics

Publication

35

Project

3

Open Access

9
UN Sustainable Development Goals

Education Information

2014 - 2019

2014 - 2019

Doctorate

Cukurova University, Sosyal Bilimler Enstitüsü, İşletme, Turkey

2010 - 2013

2010 - 2013

Postgraduate

Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme (Yl) (Tezli), Turkey

2004 - 2008

2004 - 2008

Undergraduate

Sivas Cumhuriyet University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey

Dissertations

2019

2019

Doctorate

The effect of hedonic shopping motivations and technology acceptance model components on the intention of online purchase: A research on social media users

Cukurova University, Sosyal Bilimler Enstitüsü, İşletme

2013

2013

Postgraduate

An analysis of interaction between customer satisfaction and customer loyalty in service organizations, a study in Sivas

Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme

Foreign Languages

C1 Advanced

C1 Advanced

English

Research Areas

Marketing

Academic Titles / Tasks

2013 - Continues

2013 - Continues

Assistant Professor

Sivas Cumhuriyet University, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik

2011 - 2013

2011 - 2013

Lecturer

Sivas Cumhuriyet University, İmranlı Meslek Yüksekokulu, İşletme Yönetimi

Managerial Experience

2018 - Continues

2018 - Continues

Head of Department

Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik Bölümü

2015 - 2018

2015 - 2018

Erasmus Program Institutional Coordinator

Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu

2011 - 2013

2011 - 2013

Assistant Director of Vocational School

Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu

2011 - 2013

2011 - 2013

Head of Department

Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu, Yönetim Ve Organizasyon Bölümü

Non Academic Experience

2022 - Continues

2022 - Continues

Erasmus Seçim Komisyonu Üyesi

University, Sivas Cumhuriyet Üniversitesi, Uluslararası İlişkiler Ofisi

2022 - Continues

2022 - Continues

Koordinatör Yardımcısı

University, Sivas Cumhuriyet Üniversitesi, Uygulamalı Eğitimler Koordinatörlüğü

Articles Published in Other Journals

2021

2021

25 years of digital payment systems

Yıldız S. Y.

Duzce University Journal of Social Sciences, vol.11, no.2, pp.282-298, 2021 (Peer-Reviewed Journal) Creative Commons License

Refereed Congress / Symposium Publications in Proceedings

2022

2022

Mobile shoppers beware! Is shopping a game?

Yıldız S. Y., Demir D.

26. Pazarlama Kongresi, Kırşehir, Turkey, 23 - 25 May 2022, pp.611-624

2022

2022

E-service quality and the effects of influential factors of buying decisions on customer loyalty in the electronic environment

Demir D., Yıldız S. Y.

III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.249-261

2022

2022

A projection on the future of digital methods used in research on consumer behavior: Critical literature review and solution proposals

Özkaynar K., Yıldız S. Y.

III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.123-141

2022

2022

Repositioning of consumer decision making indicators in hedonic shopping motivations

Yıldız S. Y., Çam S.

21. Uluslararası İşletmecilik Kongresi, Kahramanmaraş, Turkey, 12 - 14 May 2022, pp.5-25

2021

2021

Metaverse: The new source of hedonism in the future

Yıldız S. Y.

International Conference On Identity Crisis: World at a Cross Road, Anand, India, 4 - 05 December 2021, pp.361-362

2021

2021

Cosmetic products and innovation resistance barriers

Yıldız S. Y., Demir D.

25. Pazarlama Kongresi, Ankara, Turkey, 30 June - 02 July 2021, pp.1-4

2021

2021

The importance of pop-up stores for entrepreneurial marketing

Demir D., Yıldız S. Y.

International Symposium on Current Approaches and New Trends in Social Sciences, Mersin, Turkey, 24 - 25 June 2021, pp.99-100

2021

2021

Does the use of Influencer in social media affect consumers' more payments?

Yıldız S. Y.

The International Academician Studies Congress 2021-Spring, Mersin, Turkey, 29 April - 02 May 2021, pp.131-139

2018

2018

Consumers' buying behavior in the Omnichannel world

Çabuk S., Demir D., Yıldız S. Y.

23. Pazarlama Kongresi, Kocaeli, Turkey, 28 - 30 June 2018

2017

2017

The effect of e-word-of-mouth communication in innovative product preferences

Çabuk S., Yıldız S. Y., Demir D.

22. Pazarlama Kongresi, Trabzon, Turkey, 28 - 30 September 2017, pp.740-745

2013

2013

In the global brands war, the social media front

Yıldız S. Y., Özkaynar K., Sarıtepe Ö. K.

18. Pazarlama Kongresi, Kars, Turkey, 18 - 22 June 2013, pp.14-25

Books & Book Chapters

2021

2021

Influencer marketing

Yıldız S. Y., Akbulut Dursun Ö.

in: Understanding the changing consumer: Current research, Cansu TOR-KADIOĞLU, Editor, Gazi Yayın Dağıtım, Ankara, pp.83-105, 2021

2021

2021

Inertia, loyalty and habits

Yıldız S. Y.

in: Consumer psychology, Volkan Doğan, Editor, Beta Yayınevi, İstanbul, pp.195-220, 2021

2021

2021

Fear of missing out

Yıldız S. Y.

in: Marketing Theories 2, Mehmet İsmail Yağcı,Serap Çabuk, Editor, Media Cat Kitapları, İstanbul, pp.193-212, 2021

2020

2020

Tourism

Yıldız S. Y., Toker M.

in: Atlas of Sivas, Kaan Şevki Kavak, Editor, SVS Yayınları, Sivas, pp.391-399, 2020

2020

2020

Consumer regret

Yıldız S. Y., Güleç S.

in: Current perspectives on consumer psychology, Hatice Aydın,Aysel Kurnaz, Editor, Peter Lang Publishing, Inc., Berlin, pp.113-124, 2020

2020

2020

Current trends in integrated marketing communication

Yıldız S. Y.

in: Consumer from a communication, marketing and advertising perspective, Sefer Darıcı, Editor, Walter de Gruyter, Inc. , Warszawa, pp.90-108, 2020

2019

2019

Marketable tourism potential in Sivas and its contributions to the economy

Yıldız S. Y.

in: Sivas Economy "Past, present and future", Doç. Dr. İlkay Noyan Yalman, Editor, Sivas Vilayet Kitaplığı, Sivas, pp.269-288, 2019

Activities in Scientific Journals

2022 - Continues

2022 - Continues

Journal of Business and Communication Studies

First Editor

Scientific Consultations

2021 - 2022

2021 - 2022

Project Consultancy

TÜBİTAK 2242-University Students Research Project Competitions

Sivas Cumhuriyet University, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik, Turkey

Awards

July 2022

July 2022

Determining the effects of university students on Metaverse perception and willingness to pay

Tübitak - 2242 Üniversite Öğrencileri Araştırma Proje Yarışmaları

December 2021

December 2021

Best paper presenter award

International Conference On Identity Crisis: World At A Cross Road



Jury Memberships

July-2022

July 2022

Post Graduate

Post Graduate - Bartın Üniversitesi

July-2020

July 2020

Post Graduate

Post Graduate - Akdeniz Üniversitesi

July-2020

July 2020

Post Graduate

Post Graduate - Akdeniz Üniversitesi

January-2020

January 2020

Post Graduate

Post Graduate - Ondokuz Mayıs Üniversitesi