Asst. Prof.

SELÇUK YASİN YILDIZ


Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu

Büro Hizmetleri ve Sekreterlik

Çağrı Merkezi Hiz.

Education Information

2014 - 2019

2014 - 2019

Doctorate

Cukurova University, Sosyal Bilimler Enstitüsü, İşletme, Turkey

2010 - 2013

2010 - 2013

Postgraduate

Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme (Yl) (Tezli), Turkey

2004 - 2008

2004 - 2008

Undergraduate

Sivas Cumhuriyet University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey

Dissertations

2019

2019

Doctorate

The effect of hedonic shopping motivations and technology acceptance model components on the intention of online purchase: A research on social media users

Cukurova University, Sosyal Bilimler Enstitüsü, İşletme

2013

2013

Postgraduate

An analysis of interaction between customer satisfaction and customer loyalty in service organizations, a study in Sivas

Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme

Foreign Languages

C1 Advanced

C1 Advanced

English

Research Areas

Marketing

Academic Titles / Tasks

2013 - Continues

2013 - Continues

Assistant Professor

Sivas Cumhuriyet University, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik

2011 - 2013

2011 - 2013

Lecturer

Sivas Cumhuriyet University, İmranlı Meslek Yüksekokulu, İşletme Yönetimi

Managerial Experience

2018 - Continues

2018 - Continues

Head of Department

Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik Bölümü

2015 - 2018

2015 - 2018

Erasmus Program Institutional Coordinator

Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu

2011 - 2013

2011 - 2013

Assistant Director of Vocational School

Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu

2011 - 2013

2011 - 2013

Head of Department

Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu, Yönetim Ve Organizasyon Bölümü

Articles Published in Other Journals

2021

2021

The effect of influencer marketing on the purchase preferences of social media users

Yıldız S. Y.

Uluslararası Yönetim Akademisi Dergisi, vol.4, no.3, pp.559-610, 2021 (Other Refereed National Journals) Creative Commons License

2021

2021

Sosyal pazarlama literatüründe sağlık hizmetlerinin gelişimi

YILDIZ S. Y. , TOSUN N.

Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma Dergisi, vol.7, no.3, pp.713-725, 2021 (Refereed Journals of Other Institutions) Creative Commons License

2021

2021

25 years of digital payment systems

Yıldız S. Y.

Duzce University Journal of Social Sciences, vol.11, no.2, pp.282-298, 2021 (Other Refereed National Journals) Creative Commons License

2021

2021

Examining The Effects of Covid-19 On Health Services Marketing Research with A Bibliometric Analysis

TOSUN N. , YILDIZ S. Y.

International Journal of Health Management and Tourism, vol.6, no.3, pp.647-666, 2021 (Other Refereed National Journals) Creative Commons License Sustainable Development

2021

2021

The mediating role of consumer engagement in the effect of social media marketing on electronic word-of-mouth intention

Demir D., Yıldız S. Y.

Business and Management Studies: An International Journal, vol.9, no.2, pp.649-661, 2021 (Other Refereed National Journals) Creative Commons License

2020

2020

How do personality traits affect the purchasing behavior of young consumers?

Yıldız S. Y. , Biçer D. F. , Mahiroğulları A.

Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, vol.11, no.3, pp.661-675, 2020 (Refereed Journals of Other Institutions) Creative Commons License

2019

2019

Purchasing behavior of individuals using mobile shopping applications

Biçer D. F. , Yıldız S. Y. , Sarıtepe Ö. K.

Yönetim ve Ekonomi Araştırmaları Dergisi, vol.17, no.3, pp.201-221, 2019 (Other Refereed National Journals) Creative Commons License

2018

2018

Mobile shopping on the axis of hedonism and innovation

Yıldız S. Y. , Tuna M. F. , Savaş N. E.

e-Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi (elektronik), vol.19, no.2, pp.400-412, 2018 (Other Refereed National Journals) Creative Commons License

2017

2017

Interaction between risk perception and satisfaction and dissatisfaction in individuals who shop online

Yıldız S. Y.

Pazarlama İçgörüsü Üzerine Çalışmalar, vol.1, pp.32-40, 2017 (Other Refereed National Journals) Creative Commons License

Refereed Congress / Symposium Publications in Proceedings

2022

2022

E-service quality and the effects of influential factors of buying decisions on customer loyalty in the electronic environment

Demir D., Yıldız S. Y.

III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.249-261

2022

2022

A projection on the future of digital methods used in research on consumer behavior: Critical literature review and solution proposals

Özkaynar K. , Yıldız S. Y.

III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.123-141

2022

2022

Repositioning of consumer decision making indicators in hedonic shopping motivations

Yıldız S. Y. , Çam S.

21. Uluslararası İşletmecilik Kongresi, Kahramanmaraş, Turkey, 12 - 14 May 2022, pp.5-25

2021

2021

Metaverse: The new source of hedonism in the future

Yıldız S. Y.

International Conference On Identity Crisis: World at a Cross Road, Anand, India, 4 - 05 December 2021, pp.361-362

2021

2021

Cosmetic products and innovation resistance barriers

Yıldız S. Y. , Demir D.

25. Pazarlama Kongresi, Ankara, Turkey, 30 June - 02 July 2021, pp.1-4

2021

2021

The importance of pop-up stores for entrepreneurial marketing

Demir D., Yıldız S. Y.

International Symposium on Current Approaches and New Trends in Social Sciences, Mersin, Turkey, 24 - 25 June 2021, pp.99-100

2021

2021

Does the use of Influencer in social media affect consumers' more payments?

Yıldız S. Y.

The International Academician Studies Congress 2021-Spring, Mersin, Turkey, 29 April - 02 May 2021, pp.131-139

2018

2018

Consumers' buying behavior in the Omnichannel world

Çabuk S., Demir D., Yıldız S. Y.

23. Pazarlama Kongresi, Kocaeli, Turkey, 28 - 30 June 2018

2017

2017

The effect of e-word-of-mouth communication in innovative product preferences

Çabuk S., Yıldız S. Y. , Demir D.

22. Pazarlama Kongresi, Trabzon, Turkey, 28 - 30 September 2017, pp.740-745

2013

2013

In the global brands war, the social media front

Yıldız S. Y. , Özkaynar K. , Sarıtepe Ö. K.

18. Pazarlama Kongresi, Kars, Turkey, 18 - 22 June 2013, pp.14-25

2018

2018

Inspirations for hedonism and innovativeness on mobile shopping behaviors

Tuna M. F. , Yıldız S. Y. , Savaş E.

23. Pazarlama Kongresi, Kocaeli, Turkey, 28 - 30 June 2018

Books & Book Chapters

2021

2021

Influencer marketing

Yıldız S. Y. , Akbulut Dursun Ö.

in: Understanding the changing consumer: Current research, Cansu TOR-KADIOĞLU, Editor, Gazi Yayın Dağıtım, Ankara, pp.83-105, 2021

2021

2021

Inertia, loyalty and habits

Yıldız S. Y.

in: Consumer psychology, Volkan Doğan, Editor, Beta Yayınevi, İstanbul, pp.195-220, 2021

2021

2021

Fear of missing out

Yıldız S. Y.

in: Marketing Theories 2, Mehmet İsmail Yağcı,Serap Çabuk, Editor, Media Cat Kitapları, İstanbul, pp.193-212, 2021

2020

2020

Tourism

Yıldız S. Y. , Toker M.

in: Atlas of Sivas, Kaan Şevki Kavak, Editor, SVS Yayınları, Sivas, pp.391-399, 2020

2020

2020

Consumer regret

Yıldız S. Y. , Güleç S.

in: Current perspectives on consumer psychology, Hatice Aydın,Aysel Kurnaz, Editor, Peter Lang Publishing, Inc., Berlin, pp.113-124, 2020

2020

2020

Current trends in integrated marketing communication

Yıldız S. Y.

in: Consumer from a communication, marketing and advertising perspective, Sefer Darıcı, Editor, Walter de Gruyter, Inc. , Warszawa, pp.90-108, 2020

2019

2019

Marketable tourism potential in Sivas and its contributions to the economy

Yıldız S. Y.

in: Sivas Economy "Past, present and future", Doç. Dr. İlkay Noyan Yalman, Editor, Sivas Vilayet Kitaplığı, Sivas, pp.269-288, 2019

Activities in Scientific Journals

2022 - Continues

2022 - Continues

Journal of Business and Communication Studies

First Editor

Awards

December 2021

December 2021

Best paper presenter award

International Conference On Identity Crisis: World At A Cross Road



Jury Memberships

July-2020

July 2020

Post Graduate

Post Graduate - Akdeniz Üniversitesi

July-2020

July 2020

Post Graduate

Post Graduate - Akdeniz Üniversitesi

January-2020

January 2020

Post Graduate

Post Graduate - Ondokuz Mayıs Üniversitesi