Publication Network
Education Information
2014 - 2019
2014 - 2019Doctorate
Cukurova University, Sosyal Bilimler Enstitüsü, İşletme, Turkey
2010 - 2013
2010 - 2013Postgraduate
Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme (Yl) (Tezli), Turkey
2004 - 2008
2004 - 2008Undergraduate
Sivas Cumhuriyet University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey
Dissertations
2019
2019Doctorate
The effect of hedonic shopping motivations and technology acceptance model components on the intention of online purchase: A research on social media users
Cukurova University, Sosyal Bilimler Enstitüsü, İşletme
2013
2013Postgraduate
An analysis of interaction between customer satisfaction and customer loyalty in service organizations, a study in Sivas
Sivas Cumhuriyet University, Sosyal Bilimler Enstitüsü, İşletme
Foreign Languages
C1 Advanced
C1 AdvancedEnglish
Research Areas
Marketing
Academic Titles / Tasks
2013 - Continues
2013 - ContinuesAssistant Professor
Sivas Cumhuriyet University, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik
2011 - 2013
2011 - 2013Lecturer
Sivas Cumhuriyet University, İmranlı Meslek Yüksekokulu, İşletme Yönetimi
Managerial Experience
2018 - Continues
2018 - ContinuesHead of Department
Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu, Büro Hizmetleri Ve Sekreterlik Bölümü
2015 - 2018
2015 - 2018Erasmus Program Institutional Coordinator
Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu
2011 - 2013
2011 - 2013Assistant Director of Vocational School
Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu
2011 - 2013
2011 - 2013Head of Department
Sivas Cumhuriyet Üniversitesi, İmranlı Meslek Yüksekokulu, Yönetim Ve Organizasyon Bölümü
Articles Published in Other Journals
2021
2021The effect of influencer marketing on the purchase preferences of social media users
Yıldız S. Y.
Uluslararası Yönetim Akademisi Dergisi, vol.4, no.3, pp.559-610, 2021 (Other Refereed National Journals)
2021
2021Sosyal pazarlama literatüründe sağlık hizmetlerinin gelişimi
YILDIZ S. Y. , TOSUN N.
Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma Dergisi, vol.7, no.3, pp.713-725, 2021 (Refereed Journals of Other Institutions)
2021
202125 years of digital payment systems
Yıldız S. Y.
Duzce University Journal of Social Sciences, vol.11, no.2, pp.282-298, 2021 (Other Refereed National Journals)
2021
2021Examining The Effects of Covid-19 On Health Services Marketing Research with A Bibliometric Analysis
TOSUN N. , YILDIZ S. Y.
International Journal of Health Management and Tourism, vol.6, no.3, pp.647-666, 2021 (Other Refereed National Journals)
2021
2021The mediating role of consumer engagement in the effect of social media marketing on electronic word-of-mouth intention
Demir D., Yıldız S. Y.
Business and Management Studies: An International Journal, vol.9, no.2, pp.649-661, 2021 (Other Refereed National Journals)
2020
2020How do personality traits affect the purchasing behavior of young consumers?
Yıldız S. Y. , Biçer D. F. , Mahiroğulları A.
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, vol.11, no.3, pp.661-675, 2020 (Refereed Journals of Other Institutions)
2019
2019Purchasing behavior of individuals using mobile shopping applications
Biçer D. F. , Yıldız S. Y. , Sarıtepe Ö. K.
Yönetim ve Ekonomi Araştırmaları Dergisi, vol.17, no.3, pp.201-221, 2019 (Other Refereed National Journals)
2018
2018Mobile shopping on the axis of hedonism and innovation
Yıldız S. Y. , Tuna M. F. , Savaş N. E.
e-Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi (elektronik), vol.19, no.2, pp.400-412, 2018 (Other Refereed National Journals)
2017
2017Interaction between risk perception and satisfaction and dissatisfaction in individuals who shop online
Yıldız S. Y.
Pazarlama İçgörüsü Üzerine Çalışmalar, vol.1, pp.32-40, 2017 (Other Refereed National Journals)
Refereed Congress / Symposium Publications in Proceedings
2022
2022E-service quality and the effects of influential factors of buying decisions on customer loyalty in the electronic environment
Demir D., Yıldız S. Y.
III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.249-261
2022
2022A projection on the future of digital methods used in research on consumer behavior: Critical literature review and solution proposals
Özkaynar K. , Yıldız S. Y.
III. International Academic Studies Congress (ASC-2022 / SPRING), Osmaniye, Turkey, 13 - 16 May 2022, pp.123-141
2022
2022Repositioning of consumer decision making indicators in hedonic shopping motivations
Yıldız S. Y. , Çam S.
21. Uluslararası İşletmecilik Kongresi, Kahramanmaraş, Turkey, 12 - 14 May 2022, pp.5-25
2021
2021Metaverse: The new source of hedonism in the future
Yıldız S. Y.
International Conference On Identity Crisis: World at a Cross Road, Anand, India, 4 - 05 December 2021, pp.361-362
2021
2021Cosmetic products and innovation resistance barriers
Yıldız S. Y. , Demir D.
25. Pazarlama Kongresi, Ankara, Turkey, 30 June - 02 July 2021, pp.1-4
2021
2021The importance of pop-up stores for entrepreneurial marketing
Demir D., Yıldız S. Y.
International Symposium on Current Approaches and New Trends in Social Sciences, Mersin, Turkey, 24 - 25 June 2021, pp.99-100
2021
2021Does the use of Influencer in social media affect consumers' more payments?
Yıldız S. Y.
The International Academician Studies Congress 2021-Spring, Mersin, Turkey, 29 April - 02 May 2021, pp.131-139
2018
2018Consumers' buying behavior in the Omnichannel world
Çabuk S., Demir D., Yıldız S. Y.
23. Pazarlama Kongresi, Kocaeli, Turkey, 28 - 30 June 2018
2017
2017The effect of e-word-of-mouth communication in innovative product preferences
Çabuk S., Yıldız S. Y. , Demir D.
22. Pazarlama Kongresi, Trabzon, Turkey, 28 - 30 September 2017, pp.740-745
2014
2014Örgütsel güven duygusu ile örgütsel sinizm arasındaki ilişkinin tespitine yönelik nicel bir araştırma
Tağraf H. , Özkaynar K. , Yıldız S. Y. , Özkan A. M.
2. Örgütsel Davranış Kongresi, Kayseri, Turkey, 7 - 08 November 2014, pp.489-497
2014
2014Personel motivasyonunun hizmet kalitesine etkisinin incelenmesi: Sağlık sektörü üzerine bir uygulama
Yıldız S. Y. , Özkaynar K. , Sarıtepe Ö. K. , Erturhan Işkın H.
2. Örgütsel Davranış Kongresi, Kayseri, Turkey, 7 - 08 November 2014, pp.784-792
2013
2013In the global brands war, the social media front
Yıldız S. Y. , Özkaynar K. , Sarıtepe Ö. K.
18. Pazarlama Kongresi, Kars, Turkey, 18 - 22 June 2013, pp.14-25
2018
2018Inspirations for hedonism and innovativeness on mobile shopping behaviors
Tuna M. F. , Yıldız S. Y. , Savaş E.
23. Pazarlama Kongresi, Kocaeli, Turkey, 28 - 30 June 2018
Books & Book Chapters
2021
2021In the context of technology and social media: Hedonic shopping
Yıldız S. Y. , Çabuk S.
Gazi Yayın Dağıtım, Ankara, 2021
2021
2021Influencer marketing
Yıldız S. Y. , Akbulut Dursun Ö.
in: Understanding the changing consumer: Current research, Cansu TOR-KADIOĞLU, Editor, Gazi Yayın Dağıtım, Ankara, pp.83-105, 2021
2021
2021Inertia, loyalty and habits
Yıldız S. Y.
in: Consumer psychology, Volkan Doğan, Editor, Beta Yayınevi, İstanbul, pp.195-220, 2021
2021
2021Fear of missing out
Yıldız S. Y.
in: Marketing Theories 2, Mehmet İsmail Yağcı,Serap Çabuk, Editor, Media Cat Kitapları, İstanbul, pp.193-212, 2021
2020
2020Tourism
Yıldız S. Y. , Toker M.
in: Atlas of Sivas, Kaan Şevki Kavak, Editor, SVS Yayınları, Sivas, pp.391-399, 2020
2020
2020Consumer regret
Yıldız S. Y. , Güleç S.
in: Current perspectives on consumer psychology, Hatice Aydın,Aysel Kurnaz, Editor, Peter Lang Publishing, Inc., Berlin, pp.113-124, 2020
2020
2020Current trends in integrated marketing communication
Yıldız S. Y.
in: Consumer from a communication, marketing and advertising perspective, Sefer Darıcı, Editor, Walter de Gruyter, Inc. , Warszawa, pp.90-108, 2020
2019
2019Marketable tourism potential in Sivas and its contributions to the economy
Yıldız S. Y.
in: Sivas Economy "Past, present and future", Doç. Dr. İlkay Noyan Yalman, Editor, Sivas Vilayet Kitaplığı, Sivas, pp.269-288, 2019
Supported Projects
2019 - 2020
2019 - 2020Preparation and Publication of Atlas of Sivas Project
Governorship
Kavak K. Ş. (Executive) , Kaya A. , Doğan A. , Yıldız A. , Açıkkol Yıldırım A. , Akbulut Özpay G. , et al.
2018 - 2019
2018 - 2019A study to examine the relationship between personality traits and consumption habits
Project Supported by Higher Education Institutions
Yıldız S. Y. (Executive) , Biçer D. F. , Mahiroğulları A.
2017 - 2018
2017 - 2018Adoption of mobile applications and determining their effects on unplanned purchasing behavior
Project Supported by Higher Education Institutions
Biçer D. F. (Executive) , Yıldız S. Y. , Sarıtepe Ö. K.
Activities in Scientific Journals
2022 - Continues
2022 - ContinuesJournal of Business and Communication Studies
First Editor
Awards
December 2021
December 2021Best paper presenter award
International Conference On Identity Crisis: World At A Cross Road
Jury Memberships
July-2020
July 2020Post Graduate
Post Graduate - Akdeniz Üniversitesi
July-2020
July 2020Post Graduate
Post Graduate - Akdeniz Üniversitesi
January-2020
January 2020